Selecting, Leading and Motivating Sales Representatives in the Essay

Selecting, Leading and Motivating Sales Representatives in the Pharmaceutical Industry - A USA and Canadian perspective - Essay Example They usually earn $40 – 120, 000 a year and have a lot of bonuses like full benefit packages, allowances, and insurance. Pharmaceutical sales representatives have helped boost the sales of the companies that employed them, thanks to their impressive marketing skills in dealing with product advertisement and client persuasion. They have been of great help in promoting a company’s line of pharmaceutical products. An example would be a woman named Anne Fields. She has greatly improved the sales of Schering-Plough Corp in her 19 years with the company. As Vice President in Schering-Plough Corp, she led their 1, 500-representative primary care force. She has also gained a lot of field force management experience, including the oversight of hospital sales organizations. She also has an extensive experience in the field of training and motivating the company’s sales forces. Ms. Fields launched Schering-Plough’s full respiratory line which includes Claritin ®, Clarinex ®, and Nasonex ®. Because of this background, she was gladly welcomed into MedPointe, Inc., a specialty pharmaceuti cal company in Somerset, New Jersey. Medpointe specializes in respiratory, allergy, cough and cold, central nervous system, and pediatric products and is backed by private equity investors like The Cypress Group. Medpointe will use Ms. Fields’ knowledge and skills on respiratory products marketing in promoting their line of products which includes Astelin ®, Optivar ®, and Felbatol ® (Unknown, 2003). Sales representatives taken in by pharmaceutical companies have a major target market and these are the doctors and medical trainees but it is doctors that get the general attention. It is doctors that need the added information in the latest breakthrough in the pharmaceutical industry and, thus, needing sales representatives to feed them the latest updates when it comes to drugs

SSK 12 Log B Essay Example | Topics and Well Written Essays - 2000 words

SSK 12 Log B - Essay Example I realize now that it is OK for me to identify myself with all the parts of my culture I currently possess and that I can add to these by being successful at university. This knowledge is empowering to me because I have never identified strongly with academia as I envisioned it. This has at time made me wonder if university was really right for me. I now realize that succeeding at university adds another layer to who I am. It does not destroy the experiences I have had so far. It doesn’t have to change who I am unless I want to. I understand that at the university there are many cultures coming together. I have the power and opportunity to help shape the university culture in a small way by bringing by personal strengths and abilities to add to all of the other students. This past week has broadened my understanding of culture at university and how I fit into it. This week I discovered that there are many different ways to look at what it means to be a literate person. I always thought that I had to have read lots of books on all kinds of different subjects and that’s what literate meant. I have discovered this week after reading some of the assignments and interacting with my classmates and communicating with some professors, that I am a literate person even though I haven’t read the classics. I can see that I am entering a very specialized, professional type of education. And what I realized is that I am going to be very literate within that field. I want to have a broad understanding of how the world works and how to analyze the things that are happening in the broader world, but I don’t need to feel guilty if my focus is on my studies in my specific field at this point. This new understanding is helpful to me in the sense that I don’t need to worry about the things I don’t know yet. I don’t need to feel less than someone else simply because they have read a book that I haven’t or if they understand a concept